Behold all Berliners, band members, and clubbers! You're most waited for week of the year has finally arrived. From September 4th - 8th, The Berlin Music Week creates a nexus of international music entities ranging all the way from acoustic to electronic. The aim of the festival is to contribute towards Berlin's reputation as an expressive capital, fostering countless events in top venues around the German capital associated with the contemporary sound industries.

Its most renowned event, Berlin Festival - taking place on the weekend of the Music Week in the city's quirkiest and largest venue, the former Tempelhof Airport, check

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A trained sound engineer comes up with the idea of developing a music mixer that’s really easy to use. Together with a marketing manager, he implements the idea and sells the device worldwide. The product, with corporate headquarters and production centre in Berlin, is the Pokketmixer. For their mass-market niche product, Christian Komm and Robert Thomalla have been awarded the coveted “German Cultural and Creative Pioneers 2013” ("Kultur- und Kreativpilot") Prize.

The mini DJ console is aimed at mobile use, whether in the park, in the car or on a boat, which is why it doesn’t need electricity. That, and the easy-to-use design, has allowed Christian Komm to develop the Pokketmixer as a product well ahead of large musical instrument and DJ console manufacturers. With the Pokketmixer, everyone can be a DJ, no matter where they are. Marketer Robert Thomalla identified new target audiences of people who take the device around with them. The Pokketmixer sells best of all in design and fashion stores, instead of in the usual electronics stores.
Pokket GmbH was founded in Berlin-Prenzlauer Berg in August 2011 after more than a year of developing the business concept. There, entrepreneurs Christian Komm and Robert Thomalla turned their office into their own Pokketmixer flagship store. They hold a patent for the currentless function of the mixing console. A niche that, following the store opening, brought the Managing Director of a large musical instruments manufacturer to the store. The latter told Thomalla about a meeting he had convened with his product developers, where the Pokketmixer was the subject of brainstorming by the manufacturers, which had previously manufactured mixing consoles exclusively for professionals.

Even the colour choice is novel. In addition to classic black for DJ consoles, the Pokketmixer is also available in varieties such as silver and gold, light blue, dark green and purple. The sophisticated upper casing fits the look of iPods perfectly, these being the music source mostly used for the device.

 “We want a mobile mini DJ mixer for everyone. The market for DJ mixers is being redefined by the Pokketmixer. For the first time, a DJ MIXER is being offered as a mass-market product. With POKKETMIXER, now everyone can easily be a DJ wherever and whenever they want.” – Christian Komm on his vision for Pokketmixer

Although Komm and Thomalla have moved away from classic DJ console sales and have promoted use by everyone, there are still established DJs, like Paul Kalkbrenner, who were some of the first buyers of the device.

The small, lightweight design (130g) with outstanding functionality is industrially produced in Berlin-Tempelhof. The founders are proud of their “Made in Berlin” product. They themselves were drawn to the capital in the 90s, in the peak period of electronic music. Now they point to the origin of their product with campaigns such as “I am a Berliner”, in the context of the festivities for the 50th anniversary of John F. Kennedy’s visit to Berlin. The city’s tourism portal, VisitBerlin, took this opportunity to present the device on its visit to Washington. Pokketmixer stands for the creative Berlin, which consists not just of Internet startups, but also includes developing very real, tactile products.

The flagship store Ecke Schönhauser, which is how Berliners describe the location near Konnopke’s, attracts many people visiting the capital. The original-style decor is convincingly “typical Berlin”, and this helped the gadget in its ranking as the must-have souvenir of “Top10Berlin”.

Further potential for the success of the young company, started with self-finance, lies the availablility of new design interfaces. Thomalla is constantly working on new models. Artists create new covererings for the device through cooperative collaboration. Customised styling is also available. As a result, a 2012 edition won a red star for the film adaptation of Kaminer’s Russendisko. Large companies such as Adidas have ordered the Pokketmixer with their corporate design as a high quality giveaway gift, and Billy Talent as a merchandising article for their EP Release.

More than 12,000 units have been sold to date. The main objective of Pokket GmbH is to further develop international sales. To this end, the founders intend to present themselves at trend and design exhibitions in Europe and America. The Pokketmixer has already been sold very successfully at the Guggenheim Museum in New York. They have also involved a distributor for the Japanese market and Australia. Good sales have also been recorded in the Arab world and in Africa. There are talks with strong trading partners for expansion in the US.

“We consider the German Cultural and Creative Pioneers 2013 Prize as an important building block for strengthening the brand in Germany. We want to become even better and hope for valuable support on the path to a global presence.” Robert Thomalla on the award

Finance coaching and expert backing awaited the founders with the official awarding of the "German Cultural and Creative Pioneers" prize on 24 July 2013. Here the coaches faced a challenge: unlike many new brands in Germany, the founders of Pokket GmbH have already been able to achieve rapid growth with the sole use of their own labour. Thomalla confidently proclaims that they will reach the hundred thousandth sale in 2014. What they need in this short period of time are well thought out growth strategies and the appropriate investors. In their coaching, the founders even want to work on a strategy for a possible exit. This requires the best know-how and new ways of thinking. After all, rapid growth in recent years has been primarily related to Internet-based solutions.

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For years Robosonic have been building a reputation as DJs for murdering dancefloors worldwide - not only playing what they really feel, but also performing their own multidimensional electronic music.
Together with the Adana Twins from Hamburg they made a hot new EP on 2DIY4: LA FIQUE EP.

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For our Fashion Week Party Berlin, POKKETMIXER is supported by NUDE AGENCY with a STYLING LOUNGE and free manicures for our guests.

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POKKETMIXER will be exhibiting for the third time at the biggest streetwear tradeshow Bread&Butter Berlin!
We're looking forward your visit from 2nd to 4th July 2013 at
Urban Fashion Hall 1 /Treasury 

Watch out for our PanAm Stewardesses to pick you up!

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What's your fav? UK or US Flag? 

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President Reagan's passion for jelly beans inspired Blueberry flavor, which was cooked up by Jelly Belly so he could serve red, white, and blue beans at his inaugural parties. Diplomats and world leaders clamored to have Jelly Belly beans. And guess what? Jelly Belly was also the first jelly bean in outer space. Free floating, weightless Jelly Belly beans were sent on the space shuttle Challenger in 1983 as a presidential surprise for the astronauts. Coincidentally it was the same mission that boasted another bit of history - the first American female astronaut, Sally Ride.

Today, Jelly Belly is the world's #1 gourmet jelly bean, the bean of choice for all those with the most discerning taste, and made in 50 official flavors and a dizzying array of new flavors, special collections and wacky flavors. For POKKETMIXER Fashion Week Party Berlin in USA style, Jelly Belly provides red, white and blue beans for all guests! 

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Live large, live fast and live fearlessly whilst reaching out for the ultimate American Dream - POKKETMIXER has decided to make this the theme of the next acclaimed event. The German capital commemorating the 50 years since John F. Kennedy expressed American support towards the West Berlin exclave, POKKETMIXER has recognised and demonstrated through its USA FLAG edition, the fast paced progression of nonaligned contemporary Berlin, while the American ethos "health, wealth and happiness" have almost become a rare vintage item. 

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Glamour, Glitz and a touch of Glitter. Get ready as the The Galeries Lafayette is once again hosting the infamous "Peep Shopping Night", held religiously on the eve of Christopher Street Day, the most effectual annual manifestation for lesbians, gays, bisexuals and transgenders. This year, Disco drama will be the theme of the night STUDIO 76 - drags, divas and darlings will be all anticipating your arrival while welcoming you with a glass of champagne just to warm you up. Sumptuous!

Selected sound selectors of la soirée? We only supplied the jewel in the crown!
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